Seminar: 'Artcasting - The Art Museum as Producer of the Moving Image'


Seminar: 'Artcasting - The Art Museum as the Producer of the Moving Image'

Organized by Mediafonds and Doku.Arts in collaboration with Stedelijk Museum Amsterdam


From art documentaries to smartphone applications, from TV shows to feature films: in the 21st century art museums have become increasingly involved in the creation of media productions. Moreover, in this 2.0 era museums have created their own digital channels - just like the rest of the world - through which these productions can be broadcasted. Think of Tate Media and Boijmans van Beuningen’s Arttube. This development raises several interesting questions, such as:


  • What are the implications for the conventional players in the media field, i.e. producers, broadcasters, directors?
  • What can we say about the quality of these museological media productions?
  • Is there room for institutional criticism or is this an advanced form of museum marketing?


The seminar will be devoted to answering these questions and investigating the future of this current development.


Multi-channel television and the internet are killing public service broadcasting as we have known it. Instead, let’s use the subsidy to turn Britain’s remarkable creative and artistic talents into public service “narrowcasters”

Peter Bazalgette, - media consultant, digital investor and former creative director of Endemol Worldwide


Seminar: 'Artcasting - The Art Museum as the Producer of the Moving Image'




12.30 coffee and tea / visual prologue Emile Zile

Emile Zile is an artist and performer engaged with popular screen iconography, hybrid performance and single-channel video.


13.00 start of the programme: welcome


13.10 lecture Margriet Schavemaker, Head of Collections, Stedelijk Museum Amsterdam

A critical analysis of the history of the intricate relationships between museums and media productions: from the early films and television productions up to the latest digital presentations of moving images on the internet and locative media.


13.35 intervention & questions


13.45 lecture Jane Burton, Head of Content and Creative Director, Tate Media

Besides the wide variety of Tate Media productions and its online platform from which these moving images (lectures, interviews and documentation of exhibitions) are broadcast, Jane Burton will discuss the new Tate plans to produce a feature animation film.


14.10 intervention & questions


14.20 break


14.45 lecture Anne-Michèle Ulrich, Director audio-visual department, Centre Pompidou

Centre Pompidou is coproducer of the film on Alexander Calder, presented by Doku.Arts. Anne-Michèle Ulrich will present a new iPhone application, and show a preview of the new internet channel, which will premiere in November 2010.


15.10 lecture Sjarel Ex, Director Boijmans van Beuningen

A critical retrospective of the first year of Arttube will be offered, tuning in on the pros and cons, and focusing on the development of this media channel from marketing tool to ‘curatorial depth’.


15.35 intervention & questions


15.45 panel discussion


16.30 summary & drinks


TrouwAmsterdam, Witbautstraat 127, 1091 GL Amsterdam


Free entry, please register before June 4 via


The seminar is conducted in English, moderated by Hans Maarten van den Brink, director of the Mediafonds, and presented in the framework of Doku.Arts, international festival for films on art, 9 – 13 June, 2010.


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